Brian Milsted
About Brian Milsted
Brian Milsted serves as the Director of Product at AutoFi and has held various roles in the automotive industry for over two decades, including a long tenure at Saleslynx. He has extensive consultancy experience across three continents and focuses on aiding dealers in their transition to digital retailing.
Work at AutoFi
Brian Milsted has held multiple roles at AutoFi since joining the company in 2017. He currently serves as the Director of Product, a position he has held since 2020. In this role, he focuses on enhancing dealer success through innovative product solutions. Milsted also contributes to the organization by helping dealers navigate the transition to digital retailing, offering support and training to ensure effective implementation of new technologies.
Experience at Saleslynx
Milsted has been with Saleslynx since 2000, where he has served as Director for 24 years. His long tenure at Saleslynx has provided him with a deep understanding of the automotive industry and its evolving landscape. This experience complements his current role at AutoFi, allowing him to leverage his extensive knowledge in product development and dealer support.
Consultancy Experience in the Automotive Industry
Brian Milsted possesses extensive consultancy experience in the automotive industry, having worked across three continents: the United States, Europe, and the Middle East. This international exposure has equipped him with a broad perspective on the challenges and opportunities faced by automotive dealers globally. His consultancy background informs his approach to product development and dealer training at AutoFi.
Impact of Technological Change
Milsted believes that the impact of technological change on the automotive industry has been underestimated. He emphasizes the importance of adapting to digital advancements and recognizes the need for dealers to embrace these changes. His insights guide his efforts in supporting dealers as they transition to digital retailing, ensuring they are well-prepared for the future of the industry.
Alignment with AutoFi's Values
Brian Milsted joined AutoFi because the company's mission aligns with his professional background and personal values. His commitment to enhancing dealer success through technology and training reflects his belief in the transformative potential of digital retailing in the automotive sector.