Matthew Lay
About Matthew Lay
Matthew Lay serves as the Director of Dealer Success at AutoFi, where he leverages his extensive experience in sales and management within the automotive industry. With a strong background in entrepreneurship and a comprehensive understanding of marketing and law, he has contributed to business development and dealer success in both the U.K. and Canada.
Work at AutoFi
Matthew Lay has been serving as the Director of Dealer Success at AutoFi since 2020. In this role, he focuses on enhancing dealer relationships and driving business development initiatives. Prior to his current position, he worked as the Dealer Success Manager at AutoFi for five years, starting in 2019. His tenure at AutoFi has allowed him to leverage his extensive experience in the automotive industry to improve dealer performance and customer satisfaction.
Education and Expertise
Matthew Lay studied at The University of Northampton, where he earned a BA HONS in Honours Business with Marketing & Law from 1998 to 2002. His academic background provides him with a solid foundation in both marketing strategies and legal frameworks, which he applies in his professional roles. This knowledge supports his strategic approach to business development and enhances his capabilities in customer service.
Background in Automotive Industry
Matthew Lay has extensive experience in the automotive industry, having worked in various roles across both the U.K. and Canadian markets. His career includes positions such as General Sales Manager at MINI Yaletown and Audi brand specialist at Royal Oak Audi. This diverse background gives him a unique perspective on the automotive landscape, allowing him to effectively navigate challenges and opportunities within the sector.
Negotiation Skills and Management Experience
Matthew Lay possesses strong negotiation skills, developed through years of experience in sales and management positions. His roles in the automotive industry have required him to engage with dealers and customers, honing his ability to negotiate effectively. This skill set is crucial for his current position, where he aims to foster successful partnerships and drive dealer success.
Entrepreneurial Background
Matthew Lay has a background in entrepreneurship, which complements his work in business development and dealer success. This entrepreneurial experience allows him to approach challenges with a proactive mindset, focusing on innovative solutions that benefit both dealers and customers. His understanding of business dynamics enhances his effectiveness in his current role at AutoFi.