Nicole Ledbetter
About Nicole Ledbetter
Nicole Ledbetter serves as the Director of OEM Partnerships at AutoFi, where she has worked since 2022. She has extensive experience in sales and marketing roles across various companies, including DMEautomotive, AutoLoop, and CDK Roadster.
Work at AutoFi
Nicole Ledbetter currently serves as the Director of OEM Partnerships at AutoFi, a position she has held since 2022. In this role, she has transformed the historically underperforming West and Central region's revenue. She secured a new account that resulted in $30K in marketing product sales to a top-150 dealer group, facilitating access to key decision makers. Ledbetter revamped the sales representative compensation plan and quarterly sales contest, enhancing the effectiveness of the sales team. Additionally, she developed a performance tracking tool that provides key metrics on year-over-year growth, goal attainment, and pipeline management.
Previous Experience
Prior to her current role at AutoFi, Nicole Ledbetter held several positions in the automotive and marketing sectors. She worked as a Field Account Manager at DMEautomotive from 2011 to 2013, and later at AutoLoop from 2014 to 2016. Ledbetter also served as the Senior Manager of Business Development at CDK Roadster from 2019 to 2021. In 2018, she was the Regional Vice President at J&L Marketing, Inc. Her early career included roles as a Sales & Marketing Representative at Fountain Orthotics & Prosthetics and as a Marketing Coordinator III at Kettenbach.
Education and Expertise
Nicole Ledbetter earned a Bachelor of Science degree in Health Science from California State University, Long Beach. Her educational background provides a foundation for her expertise in sales and marketing within the automotive industry. Ledbetter's career has focused on developing partnerships and driving revenue growth, particularly in OEM relationships, showcasing her proficiency in business development and account management.
Achievements in Sales and Marketing
Throughout her career, Nicole Ledbetter has achieved notable successes in sales and marketing. At AutoFi, she enabled the sales team to effectively sell into BMW branded dealerships by utilizing a case study and reference. During her time at J&L Marketing, she achieved higher engagement levels with OEMs within the first two months, which contributed to immediate sales and revenue increases. These accomplishments reflect her ability to drive performance and foster relationships within the automotive sector.