Stephen La Barbera
About Stephen La Barbera
Stephen La Barbera serves as the Chief Marketing Officer at Ava Women, where he has worked since 2019. He has a strong background in healthcare marketing and has held leadership positions at various companies, including Domtar and Procter & Gamble.
Work at Ava Women
Stephen La Barbera has served as the Chief Marketing Officer at Ava Women since 2019. In this role, he has led initiatives to enhance brand value propositions and improve market presence. La Barbera has played a significant role in developing co-marketing partnerships and joint ventures in Europe, which have expanded distribution networks for Ava's products. His leadership has been pivotal in introducing innovative go-to-market strategies that have accelerated revenue and EBITDA growth for the company.
Education and Expertise
Stephen La Barbera studied at Indiana University Bloomington, where he earned a Bachelor of Arts degree in Journalism. His educational background supports his extensive expertise in marketing and communications. La Barbera has developed a strong foundation in both B2B and D2C healthcare marketing, focusing on large enterprises as well as startups. His knowledge spans various sectors, including personal care, consumer products, pharmaceuticals, surgical products, and medical devices.
Previous Experience at Domtar
Before joining Ava Women, Stephen La Barbera worked at Domtar from 2014 to 2018. He held the positions of Vice President for North American Health Care Sales and Vice President for Global Commercial Development. During his tenure, he contributed to the company's strategic initiatives and sales growth in the healthcare sector, leveraging his extensive experience in commercial development.
Founding Apex Energy Solutions
Stephen La Barbera founded Apex Energy Solutions, where he served as CEO from 2010 to 2014. Under his leadership, the company focused on innovative energy solutions, establishing a presence in the Washington D.C. Metro Area. His experience as a founder has provided him with insights into the challenges and opportunities faced by startups in competitive markets.
Long Tenure at Procter & Gamble
Stephen La Barbera spent 17 years at Procter & Gamble, where he held various leadership roles, including Vice President and Director of North American Health Care Sales, Strategy, and Customer Marketing. His long tenure at the company allowed him to develop a deep understanding of consumer products and healthcare marketing strategies, contributing to his overall expertise in the industry.