Reetu Gupta
About Reetu Gupta
Reetu Gupta is a Digital Marketing Manager with extensive experience in digital marketing and campaign management. She has worked for various companies, including IBM and Altisource, and possesses expertise in marketing automation tools and customer journey analysis.
Work at Avaamo
Reetu Gupta has been serving as the Digital Marketing Manager at Avaamo since 2020. In this role, she is responsible for overseeing digital marketing strategies and campaigns. Her expertise includes utilizing various marketing automation tools and CRM platforms to enhance marketing operations. Gupta employs SEO and SEM strategies to optimize digital presence and drive engagement.
Previous Experience in Digital Marketing
Before joining Avaamo, Reetu Gupta held several positions in digital marketing. She worked as a Digital Marketing Analyst at IBM from 2010 to 2012, where she gained foundational experience in marketing analytics. Following this, she served as a Campaign Manager at First Advantage for eight months in 2012-2013 and then at Altisource from 2013 to 2019, where she managed campaigns and focused on lead generation and nurturing.
Education and Expertise
Reetu Gupta holds a Bachelor of Arts (B.A.) in English Language and Literature from Bundelkhand University. She furthered her education by obtaining a Master of Business Administration (MBA) in Management Information Systems from Manipal Academy of Higher Education between 2011 and 2013. Her academic background supports her expertise in digital marketing, particularly in customer journey analysis and automation.
Technical Skills and Tools
Reetu Gupta possesses a range of technical skills relevant to digital marketing. She is proficient in HTML, CSS, and Velocity Scripting, which aid in the development and management of marketing content. Gupta utilizes various marketing automation tools, including Marketo, Hubspot, and Sendinblue, and employs project management tools like Jira and SnagIt to streamline marketing processes. Additionally, she has experience with AWS for cloud-based marketing solutions.
Analytical and Reporting Skills
In her role as a Digital Marketing Manager, Reetu Gupta utilizes Google Analytics for reporting and analytics, allowing her to assess the performance of marketing campaigns effectively. Her skills in customer journey analysis and profiling enable her to optimize marketing strategies based on data-driven insights. Gupta's proficiency in lead scoring and nurturing further enhances her ability to drive successful marketing outcomes.