Josie West

Director @ Avanade

About Josie West

Despite being driven to read less, ingest faster, do more... you are here, reading my 'About Me'. How kind. Whilst I have a few hats, each role I play has a trend; unpicking complexity - be that in data, AI or why gender equity is still not a thing. My corporate career has been Data & AI consultancy and I am passionate about technology solutions that make us work smarter, not harder. When I'm not at my desk, you will find me in salt water with a board on my feet, encouraging women to be bold and courageous. I lead the strategy, performance and growth of the AI and IOT Offering for Avanade UK & Ireland. Specialising in Data Science, Generative AI and Digital Twin Technology largely in energy and sustainability, I am focused on developing innovative solutions that address pressing environmental challenges. Through close collaboration with Avanade Europe, Accenture, Microsoft, and external partners, I shape our offerings to meet the specific demands of our clients, adapting to market pressures and delivering with value. I firmly believe in the power of diversity of thought and as an Executive and Performance Coach, I guide individuals and teams to access their full potential by thinking differently. Deeply committed to empowering women in sports and technology, fostering growth, and celebrating their achievements, I founded the globally recognised social enterprise for women, She Flies Extreme Sports. On or off the water, I am fascinated by peoples unique magic and to pave the way for compassion in corporate, I have an intimate, empathetic but frank style to leadership, coaching, as a facilitator and speaker. If you made it to the end, I am honoured. Thank you for being here. Whether you're seeking transformative solutions for your business, looking for an engaging public speaker, or aiming to break barriers and reach new heights in your own career, I would love to chat. www.josiewest.com

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