Jen G.
About Jen G.
Jen G. serves as the Vice President of Marketing and Brand at AVANT Communications, where she has worked since 2021. With a background in marketing and brand management, she has held various roles at notable companies and has a strong educational foundation in marketing and design.
Work at AVANT Communications
Jen G. serves as the Vice President of Marketing and Brand at AVANT Communications since 2021. In this role, she focuses on enhancing the company's marketing strategies and brand presence. Her leadership has been instrumental in implementing various marketing initiatives that align with the company's goals. Jen's experience in the industry contributes to her ability to drive growth and innovation within the organization.
Previous Experience in Marketing
Prior to her current position, Jen G. held several significant roles in marketing. She worked at Mindshare as an Associate Planning Director and Planning Supervisor from 2006 to 2007. Later, she served as Director and Head of Marketing and Brand at Sagegreenlife from 2019 to 2020. Additionally, she was a Senior Manager for Creative and Marketing at WorkTango Inc. from 2016 to 2019. Her diverse experiences have equipped her with a comprehensive understanding of marketing dynamics.
Education and Expertise
Jen G. earned a Bachelor of Science in Marketing from Indiana University Bloomington. She furthered her education at Chicago Portfolio School, completing a Design Program. Additionally, she participated in a Study Abroad Program at American InterContinental University in London. Her studies at Harrington College of Design focused on design fundamentals, including Color Theory and software such as Photoshop and Illustrator. This educational background supports her expertise in both marketing and design.
Achievements in Marketing Strategy
Throughout her career, Jen G. has implemented successful marketing strategies that have led to measurable results. She developed a marketing funnel that resulted in a 67% increase in organic leads from the first to the second year. Additionally, she led a website redesign that improved SEO content, increasing website traffic by 30% since its relaunch. Her efforts in revamping social media strategy achieved a 50% increase in organic followers in less than two years.
Board Membership and Community Involvement
Jen G. served as a Board Member for giveNkind from 2015 to 2019. In this role, she contributed to the organization's mission and initiatives within the Greater Chicago Area. Her involvement reflects her commitment to community engagement and support for nonprofit efforts.