Rick Reed
About Rick Reed
Rick Reed serves as the Regional Vice President of Channel Sales at AVANT Communications, where he has worked since 2018. He has a strong background in sales leadership, having previously held senior roles at Informa Exhibitions and AT&T, and he is an alumnus of The University of Texas at San Antonio.
Work at AVANT Communications
Rick Reed has served as the Regional Vice President of Channel Sales at AVANT Communications since 2018. In this role, he has been instrumental in driving significant growth in new clients and revenue. He also led the construction and management of AVANT's second US Headquarters and Executive Briefing Center located in Dallas, Texas. Under his leadership, the Channel Partners division achieved over 35% growth, which contributed to AVANT's recognition by Tradeshow Executives Fastest 50 for growing shows in 2017.
Previous Experience in Sales Leadership
Before joining AVANT Communications, Rick Reed held several key positions at Informa Exhibitions. He was the Senior Vice President of US Sales from 2016 to 2017, where he transformed the US sales team, leading to a 35% year-over-year growth. Prior to that, he served as Vice President of Sales - Channel Partners from 2015 to 2016. His extensive experience in sales management also includes a 15-year tenure at AT&T as Sr Marketing Communications Manager.
Education and Expertise
Rick Reed earned a Bachelor of Business Administration (BBA) in Finance from The University of Texas at San Antonio, where he studied from 1995 to 2000. His educational background is complemented by his participation in the Business Leadership Challenge Program at the same university. His expertise in sales and marketing has been demonstrated through various leadership roles in the telecommunications and exhibitions industries.
Athletic Background and Leadership
During his time at The University of Texas at San Antonio, Rick Reed was a four-year starter and captain of the basketball team. The team participated in the NCAA tournament in 1999. His leadership skills were further showcased through his service on the USA Canoe & Kayak Board of Directors from 2012 to 2016, where he contributed to the governance and strategic direction of the organization.
Achievements in Revenue Growth
Rick Reed played a significant role in rebranding the Fall Cloud Partners event to Channel Partners Evolution, which resulted in a 20% year-over-year revenue growth in its first year. His strategic initiatives in sales and marketing have consistently led to record growth in client acquisition and overall revenue during his career.