Tom Croft
About Tom Croft
Tom Croft serves as the Director of Solution Engineering EMEA at AVANT Communications, where he has worked since 2024. He has extensive experience in the technology sector, particularly in unified communications and cloud solutions.
Work at Avant Communications
Tom Croft serves as the Director of Solution Engineering EMEA at AVANT Communications since 2024. In this role, he is responsible for spearheading the go-to-market strategy from a technical standpoint for Avant Suppliers and Trusted Advisors. His position is based in London, England, and operates in a hybrid work environment. Croft's expertise in the vendor space for Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), Communications Platform as a Service (CPaaS), and AI solutions supports his leadership in this capacity.
Previous Experience in the IT Sector
Before joining AVANT Communications, Tom Croft held several positions in the IT sector. He worked as a Solution Architect at Alternative Networks plc from 2016 to 2018. He also served as Director of Solutions Engineer EMEA at Telarus from 2023 to 2024. His experience includes roles as a Senior Convergence Specialist at Charterhouse Voice & Data plc and as a Strategic Solutions Engineer at Talkdesk. Additionally, Croft has a background as a Lead Sales Engineer at 8x8, where he contributed to both global strategic accounts and sales engineering.
Educational Background
Tom Croft studied at Broadwater Secondary from 1992 to 1996. This foundational education set the stage for his subsequent career in technology and engineering. While specific details about further education are not provided, his extensive professional experience indicates a strong technical aptitude and commitment to continuous learning in the field.
Diverse Career Background
In addition to his IT career, Tom Croft has a unique background in the hospitality industry, having run bars and clubs in Australia during a break from technology. This diverse experience contributes to his well-rounded perspective in business and customer relations, enhancing his effectiveness in solution engineering and strategy development.
Passion for SaaS Solutions
Tom Croft has a passion for installing, designing, supporting, and evangelizing Software as a Service (SaaS) solutions. He focuses on education within the sector, employing a unique approach that includes tongue-in-cheek messaging. This method aims to engage and inform stakeholders about the benefits and functionalities of SaaS offerings, reflecting his commitment to innovation and effective communication in technology.