Russ Armstrong
About Russ Armstrong
Russ Armstrong is a seasoned sales and marketing executive based in Toronto, Ontario, Canada, currently serving as VP of Sales and Marketing at Avanti Software Inc. He has a diverse background, including roles at Optimy.ai, Limelight Platform, and RBC Capital Markets, and he specializes in creating automation workflows and developing go-to-market strategies for B2B SaaS companies.
Current Role at Avanti Software
Russ Armstrong serves as the Vice President of Sales and Marketing at Avanti Software Inc. since 2023. In this role, he specializes in developing automation workflows for payroll, scheduling, time and attendance, HR, recruiting, and onboarding. His focus is on enhancing the integrated Human Capital Management (HCM) solutions offered by the company. He has contributed to significant organizational efficiency improvements for Avanti's clients, helping them save over $400,000.
Previous Experience at Optimy.ai
Prior to his current position, Russ Armstrong worked at Optimy.ai as the Vice President of Revenue from 2022 to 2023. During his tenure, he focused on driving revenue growth and optimizing sales strategies. His experience at Optimy.ai added to his extensive background in sales and marketing within the technology sector.
Background in Capital Markets
Russ Armstrong has a substantial background in capital markets, having worked at RBC Capital Markets for over nine years in various roles. He served as Vice President of Sales and Trading in Global Equities from 2007 to 2014 and held the position of Vice President Sales for Algorithmic & Program Trading from 2005 to 2007. His experience includes working as an Associate in International Equity and Option Trading from 2003 to 2005.
Educational Background
Russ Armstrong studied at Western University, where he earned a Bachelor of Arts in Finance and Economics. This educational foundation has supported his career in sales and marketing, particularly in the technology and finance sectors.
Entrepreneurial Ventures
Russ Armstrong co-founded Limelight Platform, a venture-backed marketing platform, where he served as Vice President of Sales and CFO from 2014 to 2019. He has also held the position of Vice President Sales & Strategy at Boast.AI from 2018 to 2022. His entrepreneurial experience includes developing go-to-market playbooks for B2B SaaS companies, focusing on various operational aspects.