Emily Tippins
About Emily Tippins
Emily Tippins serves as the Chief Marketing Officer at Avantra, where she has worked since 2020. She specializes in demand generation and account-based marketing, leveraging her expertise in ERP automation and AIOps to optimize enterprise software operations.
Work at Avantra
Emily Tippins has been serving as the Chief Marketing Officer at Avantra since 2020. In this role, she leads global sales and marketing initiatives, focusing on demand generation and account-based marketing strategies. Her responsibilities include enhancing online visibility and engagement for tech brands through a digital-first approach, particularly emphasizing SEO. She has also participated in the Avantra Global Summit, contributing to discussions on SAP operations and automation.
Education and Expertise
Emily Tippins studied English Studies at Westminster College, Oxford, where she earned a Higher Education certificate from Oxford University. She also attended King Alfred's College, Winchester, achieving a 2:1 in English Studies. In 2023, she completed the Advanced MEDDPICC program at MEDDIC Academy, specializing in sales, merchandising, and marketing operations. Her expertise includes ERP automation and AIOps, which are essential for optimizing enterprise software operations.
Background
Emily Tippins has a diverse professional background in marketing and communications. Prior to her current position at Avantra, she worked as the Global Marketing Director at SWEAGLE for one year and held various roles at Team River, REHAU UK Ltd, and Journey. Her experience spans multiple aspects of marketing, including digital strategy, product marketing, and brand leadership.
Achievements
Emily Tippins co-authored a piece titled 'SAP operations on the go' with Heiko Mannherz, highlighting her involvement in discussions about automating SAP operations to improve work-life balance for SAP leaders. She has also demonstrated her public speaking skills as a confident speaker and webinar moderator, showcasing her ability to engage and educate audiences effectively.