Lisa Williams

Lisa Williams

Sales Director @ Avantra

About Lisa Williams

Lisa Williams is a Sales Director at Avantra, with over 20 years of experience in selling advanced technology solutions to Fortune 500 companies. She specializes in AI/ML, Big Data, and Cloud Services, and has a proven track record of driving operational excellence and customer satisfaction.

Work at Avantra

Lisa Williams has served as the Sales Director at Avantra since 2022. In this role, she is responsible for selling a next-generation AI/ML Observability Platform, Predictive Analytics, and SAP Hyper-Automation platforms. Her work focuses on helping companies reduce manual tasks by 40%, minimize costly downtime, and enhance operational excellence. Williams employs a customer obsession core value and utilizes persistent problem-solving techniques to build strong relationships with C-level and VP-level executives.

Previous Experience

Prior to her current position, Lisa Williams held several roles in sales and account management across various companies. She worked at Thomson Reuters as an Account Executive from 2003 to 2006 and at Nexgenix as a Client Partner Executive from 2001 to 2003. Additionally, she served as a Global Account Executive at TIBCO from 2006 to 2007 and at Wipro Enterprises Limited from 2021 to 2022. Her experience also includes roles at SAP America, MicroStrategy, SAS, Empower Technology Services LLC, and Profit Velocity Solutions, LLC.

Education and Expertise

Lisa Williams earned a Bachelor of Science degree in Industrial Engineering from North Carolina State University. She possesses extensive expertise in AI/ML, Big Data, Analytics, and Cloud Services, with 8 years of experience in AI/ML and over 10 years in Cloud Services. Her technical specialization includes Cognitive Automation, SAP, Data Lakehouse, Predictive Analytics, RPA, Machine Learning, and various cloud platforms such as AWS, Google, and Azure.

Customer Base and Industry Focus

Throughout her career, Lisa Williams has built a customer base that includes high-profile companies such as Apple, BMW, Daimler Trucks, Disney, and TopGolf Callaway. She has a successful track record of selling advanced technology solutions to Fortune 500 companies across various verticals, including Consumer Packaged Goods/Retail, High Tech, and Financial Services. Williams is known for her strategic planning and execution, which drive strong customer returns on investment and total cost of ownership.

Sales Methodologies and Approach

Lisa Williams employs the Challenger Sales and MEDDPIC sales methodologies in her work. She is recognized for her smart, creative hunting and ecosystem partnering strategies. Her approach to sales emphasizes persistent problem-solving and a customer-centric mindset, which allows her to forge strong relationships and effectively address the needs of her clients across different lines of business and IT.

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