Andy Chang
About Andy Chang
Andy Chang is a Product Lead for Movies & TV at Aventiv Technologies, where he has worked since 2021. He has extensive experience in marketing within the media industry, having held significant roles at Sony Pictures Entertainment, MGM, and Celestial Tiger Entertainment.
Work at Aventiv Technologies
Andy Chang has been serving as the Product Lead for Movies & TV at Aventiv Technologies since 2021. In this role, he focuses on developing and enhancing product offerings within the movies and television sector. His experience in the industry contributes to his ability to lead projects that align with market trends and consumer preferences. Based in the Los Angeles Metropolitan Area, he leverages his extensive background in marketing and product management to drive innovation and growth for the company.
Previous Experience at Sony Pictures Entertainment
Prior to his current role, Andy Chang held several positions at Sony Pictures Entertainment. He served as Vice President of Marketing for Asia from 2005 to 2010, where he oversaw worldwide marketing partnerships. His contributions were instrumental in the success of major films such as Jumanji: The Next Level and Bad Boys for Life. Additionally, he worked as Interim Vice President of Worldwide Marketing Partnerships from 2019 to 2020, further solidifying his expertise in global marketing strategies.
Education and Expertise
Andy Chang studied Business Administration with an emphasis on Marketing at the University of Southern California, where he earned a Bachelor of Science degree. He also completed a program in Data Science Fundamentals at UCLA Extension in 2019. This educational background equips him with a strong foundation in both marketing principles and data analytics, enhancing his ability to make informed decisions in product development and marketing strategies.
Career Development at MGM and Celestial Tiger Entertainment
Andy Chang began his career at MGM Studios, where he progressed from an assistant in TV marketing to Director of International Marketing from 1999 to 2005. He later joined Celestial Tiger Entertainment as Head of Marketing & Advertising Partnerships from 2011 to 2018. During his tenure, he was part of the senior leadership team that transformed unprofitable subscription channels into profitable ventures and secured the company's first branded content deal.
Multicultural Skills and Industry Impact
Andy Chang possesses multilingual and multicultural skills, which are complemented by an extensive network of contacts in the global media industry. His ability to navigate diverse markets has been a significant asset throughout his career. He played a key role in doubling Sony Pictures Television's revenue in Asia and contributed to the growth of Sony's VOD business by partnering with regional telecommunications companies.