Adriana Alvarez
About Adriana Alvarez
Adriana Alvarez is a Product Specialist in Virtual Experiences at Avenue Code, where she has worked since 2021. She has a background in marketing and product management, with previous roles at Kantar IBOPE Media and IBOPE Media.
Work at Avenue Code
Adriana Alvarez has been employed at Avenue Code as a Product Specialist - Virtual Experiences since 2021. In this role, she operates remotely and is responsible for managing project timelines and budgets. She ensures that projects align with both strategic and financial goals. Adriana leads Design and Development teams, focusing on prioritizing high-value features for each project iteration. Her work is centered on enhancing user experiences and driving sales conversions through well-structured virtual experiences.
Previous Experience at Kantar IBOPE Media
Before joining Avenue Code, Adriana Alvarez worked at Kantar IBOPE Media. She served as a Product Analyst from 2015 to 2018, where she contributed to product development and analysis in the São Paulo Area, Brazil. Following this role, she advanced to the position of Sr. Product Owner from 2018 to 2021, further developing her expertise in product management and strategy. Additionally, she worked as a Marketing Analyst at IBOPE Media from 2013 to 2015, gaining valuable insights into marketing strategies and analytics.
Education and Expertise
Adriana Alvarez studied at Universidade Presbiteriana Mackenzie, where she focused on Marketing and earned a degree in Publicidade e Propaganda from 2008 to 2011. Her educational background has equipped her with a solid foundation in marketing principles, which she applies in her current role. Adriana possesses expertise in both back-end and front-end core stacks, contributing to comprehensive product development. She utilizes Design Thinking and UX principles to transform customer goals into actionable service features.
Project Management Skills
In her current role and previous positions, Adriana Alvarez has demonstrated strong project management skills. She manages project timelines and budgets effectively, ensuring alignment with strategic and financial goals. Her leadership in guiding teams through the development of virtual experiences emphasizes her ability to prioritize high-value features, enhancing the overall user journey and improving sales conversion rates.