Lucas Rios
About Lucas Rios
Lucas Rios serves as the Head of Sales for Avenue Code, specializing in SaaS. He has over 12 years of experience in sales and people management across various sectors, including telecommunications and insurance.
Current Role at Avenue Code
Lucas Rios serves as the Head of Sales - SaaS at Avenue Code, a position he has held since 2021. In this role, he is responsible for overseeing sales strategies and initiatives within the Software as a Service sector. His focus includes managing sales teams and driving revenue growth through effective sales processes.
Previous Experience in Sales Management
Prior to joining Avenue Code, Lucas Rios held several significant positions in sales management. He worked at Gympass as Gerente Regional - Client Sales from 2019 to 2021, where he managed client sales across multiple regions. He also served as Gerente Comercial at Bradesco Seguros from 2010 to 2014 and as Coordenador Comercial at CNU - Central Nacional Unimed from 2014 to 2019, gaining extensive experience in commercial management.
Educational Background
Lucas Rios has a solid educational foundation in business. He graduated with a Bachelor's degree in Business Administration from UFBA - Universidade Federal da Bahia, where he studied from 2002 to 2008. He also holds an MBA in Business Management from Universidade Católica de Salvador, completed between 2018 and 2020. Additionally, he studied Customer Relationship Management at the British Columbia Institute of Technology.
Expertise in Sales Channels and Market Knowledge
Lucas Rios possesses expertise in both direct and indirect sales channel expansion. He has a strong background in managing complex software product sales, including lead generation and opportunity funnel management. His experience spans various sectors, including telecommunications, vehicle financing, insurance, and SaaS startups. He also has in-depth knowledge of supplementary health market regulations.
People Management Experience
With 12 years of experience in people management, Lucas Rios has developed skills in recruitment, termination, feedback, and personal development initiatives. His leadership experience is complemented by his involvement in strategic planning and process adaptation projects, which contribute to his effectiveness in managing sales teams.