Rodrigo Dovighi

Rodrigo Dovighi

Product Designer Lead @ Avenue Code

About Rodrigo Dovighi

Rodrigo Dovighi is a Product Designer Lead at Avenue Code in São Paulo, Brazil, with extensive experience in user experience design across various industries. He has held multiple design roles at notable companies and focuses on creating user flows, journeys, wireframes, and prototypes.

Work at Avenue Code

Rodrigo Dovighi has been working at Avenue Code as a Product Designer Lead since 2022. In this role, he focuses on developing user experiences by creating flows, journeys, wireframes, prototypes, and final layouts. He has previously held positions at Avenue Code as a Product Designer in 2022 for a total of four months. His experience at Avenue Code contributes to the company's commitment to delivering high-quality design solutions.

Previous Experience in UX and Design

Rodrigo Dovighi has a diverse background in UX and design, having worked in various roles across multiple companies. He served as a Senior UX Designer at New Vegas from 2021 to 2022. Prior to that, he was a Senior Web Designer at GPMidia - Gestão de Performance from 2016 to 2017. His experience also includes roles at Pix&Motion as a Digital Designer and at ZOLY as a Usability Specialist, among others. This extensive experience has equipped him with skills to work with a range of clients in different industries.

Educational Background

Rodrigo Dovighi studied at Universidade Anhembi Morumbi, where he earned a degree in Digital Design from 1998 to 2002. He furthered his education at Universidade Presbiteriana Mackenzie, obtaining a postgraduate degree in E-business and Business Management from 2004 to 2006. His educational background provides a solid foundation for his work in product design and user experience.

Industry Experience and Clientele

Rodrigo Dovighi has experience working with a diverse range of clients across various industries, including cosmetics, airlines, pharmaceuticals, and telecommunications. He has contributed to significant projects, such as the customization of Nutrien's international platform to better suit the Latin American market, specifically focusing on Brazil. His work with major Brazilian companies, including Natura Cosméticos, Gol Linhas Aéreas, and Bradesco (Ágora Investimentos), highlights his ability to adapt design solutions to meet client needs.

Career Progression

Rodrigo Dovighi's career spans over two decades, beginning with his role as an Art Assistant at Natura from 2001 to 2003. He has progressed through various positions, including Director of Art at FOR RESULTS and co-founder/Art Director at Além da Idéia. His career reflects a continuous development in design roles, leading to his current position as Product Designer Lead at Avenue Code. This progression demonstrates his commitment to advancing his skills and expertise in the field.

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