Danielle Irigoyen
About Danielle Irigoyen
Danielle Irigoyen serves as the Director of Content Marketing at Avenue Z, where she focuses on developing strategies for revenue growth and client satisfaction. With a background in digital marketing and a degree in Advertising & Public Relations from the University of Central Florida, she has held various roles at Designzillas and has a strong commitment to teamwork and innovation.
Current Role at Avenue Z
Danielle Irigoyen serves as the Director of Content Marketing at Avenue Z, a position she has held since 2023. In this role, she is responsible for developing and executing strategies aimed at revenue growth and identifying new business opportunities. She focuses on establishing measurable and relevant KPIs to monitor performance and identify areas for improvement. Additionally, she facilitates cross-department communication and knowledge sharing to ensure seamless project execution. Her responsibilities include creating and enforcing processes and best practices that ensure high-quality deliverables.
Previous Experience at Designzillas
Prior to her current role, Danielle worked at Designzillas for several years in various capacities. She started as a Content Developer from 2015 to 2017, then served as a Senior Copywriter for five months in 2017. Following that, she held the position of Marketing Lead from 2018 to 2021, where she was involved in developing marketing strategies. In 2021, she transitioned to the role of Senior Digital Marketer for eight months. Her time at Designzillas encompassed a range of responsibilities that contributed to her expertise in digital marketing.
Education and Academic Background
Danielle Irigoyen studied at the University of Central Florida, where she earned a Bachelor of Arts in Advertising and Public Relations with an emphasis in Digital Media. Her academic journey spanned from 2006 to 2011. This educational foundation has equipped her with the skills necessary for her career in marketing and content development.
Internship Experience
Danielle gained early experience in marketing through internships. She worked as a Marketing Intern at Global Spectrum (now Spectra) in 2009 for four months. Later, she interned at the Orlando Repertory Theatre in 2011 for four months as a Marketing/PR Intern. These internships provided her with practical skills and insights into the marketing field.
Professional Interests and Beliefs
Danielle is a StoryBrand fanatic and an Inbound Marketing evangelist. She is also an enthusiast of Agile Methodology. Her professional beliefs emphasize teamwork, innovation, goals, integrity, creativity, balance, and ferocity. She has a passion for AP Style, local coffee shops, and theatre, which reflects her diverse interests and commitment to her field.