Keyshawna Johnson
About Keyshawna Johnson
Keyshawna Johnson serves as the Head of Retention Marketing at Avenue Z, bringing extensive experience in retention and lifecycle marketing, with a proven track record of generating over $20 million in revenue for various brands.
Current Role at Avenue Z
Keyshawna Johnson serves as the Head of Retention Marketing at Avenue Z since 2023. In this role, she focuses on developing and implementing strategies to enhance customer retention and engagement. Her expertise in retention marketing allows her to drive initiatives that contribute to the company's growth and customer satisfaction.
Previous Experience at The Snow Agency
Prior to her current position, Keyshawna Johnson worked at The Snow Agency in various roles. She started as a Retention Marketing Coordinator in 2021 for seven months before advancing to the position of Retention Marketing Manager from 2021 to 2022. During her tenure, she played a crucial role in generating significant revenue for brands through her expertise in retention and lifecycle marketing.
Educational Background at Rutgers University
Keyshawna Johnson earned her Bachelor's degree in Journalism & Media Studies from Rutgers University, where she studied from 2015 to 2019. This educational background provided her with foundational skills in communication and media, which she has applied throughout her marketing career.
Marketing Experience and Revenue Generation
Keyshawna Johnson has extensive experience in retention and lifecycle marketing, having generated over $20 million in revenue for various brands across multiple industries. Her strategic approach to marketing has contributed significantly to the financial success of the organizations she has worked with.
Internship and Early Career Roles
Keyshawna Johnson's early career includes several internships and roles that shaped her marketing skills. She worked as a Marketing Intern at Crossroads Theatre Company in 2018 for 11 months and as a Social Media Strategist Intern at The Paley Center for Media in 2019 for three months. Additionally, she served as a Radio Host at WRSU-FM Rutgers Radio from 2017 to 2019, enhancing her communication and media skills.