Ivana Marić
About Ivana Marić
Ivana Marić - Executive Vice President, Marketing
Ivana Marić serves as the Executive Vice President of Marketing. In her role, she leads the marketing operations for the company, a position she has held since the company's inception. Her comprehensive marketing strategy includes traditional and digital media platforms, advertising, brand development, and brand awareness spanning multiple sectors. Marić's leadership has been pivotal in advancing the company's presence in the competitive market.
Ivana Marić's Education and Expertise
Ivana Marić holds a Bachelor of Commerce from Ryerson University in Toronto, Canada. Her educational background provides a robust foundation for her extensive experience in marketing. She possesses substantial expertise in traditional and digital media platforms, advertising strategies, and brand development. Marić's understanding of evolving market trends and challenges enhances her ability to craft effective marketing campaigns.
Ivana Marić's Role as a Founding Member of Avicanna
Ivana Marić is a founding member of Avicanna. In addition to her executive role, she has been instrumental in establishing and growing the company. Her contributions have shaped the strategic direction and operational success of Avicanna. Marić's insights and experiences in the cannabis industry are key assets that support the company's mission and objectives.
Ivana Marić's Impact on Cannabis Industry Marketing
Leveraging her comprehensive understanding of the cannabis industry, Ivana Marić has successfully guided the commercialization of Avicanna's four distinct brands. Since 2020, her efforts have navigated the complex medical and retail channels in Canada. Marić's marketing strategies have met the needs of both patients and consumers, ensuring the brands' successful market entry and sustained presence.