Adam Walker
About Adam Walker
Adam Walker is the Global Digital Marketing Lead at Avolta, with a diverse background in digital marketing roles across various companies. He has expertise in analytics, PPC, and content marketing, and he actively contributes to discussions on ethical marketing practices.
Current Role at Avolta
Adam Walker serves as the Global Digital Marketing Lead at Avolta since 2022. In this role, he is responsible for overseeing digital marketing strategies on a global scale. His position involves managing various marketing initiatives to enhance brand visibility and engagement across different markets. Avolta, located in Basel, Switzerland, benefits from his extensive experience in digital marketing and analytics.
Previous Experience at Axonn Media
Adam Walker held multiple roles at Axonn Media from 2011 to 2013. He began as a Business Development Executive, followed by positions as an Account Executive and Content Marketing Specialist, and later as a Search & Content Optimisation Specialist. His tenure at Axonn Media allowed him to develop foundational skills in content marketing and optimization, contributing to his overall expertise in digital marketing.
Experience at ForwardPMX
Walker worked at ForwardPMX in various capacities from 2015 to 2021. His roles included PPC Analyst, Senior Client Manager, Senior PPC Analyst, and Associate Director. Throughout his time at ForwardPMX, he focused on performance marketing and client management, gaining significant experience in pay-per-click advertising and digital strategy development.
Educational Background
Adam Walker studied at Keele University, where he earned a BA Dual Hons in Business Economics and International Finance from 2008 to 2011. Prior to this, he attended The Blue Coat School, achieving A Levels in Economics, English Language & Literature, and Mathematics from 2006 to 2008. His educational background provides a strong foundation for his career in digital marketing and analytics.
Certifications and Skills
Walker holds advanced certifications in Universal Analytics, Google Analytics 4, AdWords Fundamentals & Advanced, and Advanced Display. He possesses expertise in managing Google Tag Manager and Consent Management Platforms, which are essential for ensuring compliance in digital marketing. Additionally, his knowledge of SQL enhances his ability to analyze complex data sets effectively.