Pedro Alencar
About Pedro Alencar
Pedro Alencar serves as the Global Head at Avolta, a position he has held since 2019. He has extensive experience in product assortment, pricing strategies, and category management across various companies in Brazil.
Current Role at AVOLTA
Pedro Alencar serves as the Global Head at AVOLTA, a position he has held since 2019. He operates in a hybrid work environment based in Rio de Janeiro, Brazil. In this role, he is responsible for overseeing global operations and strategic initiatives within the company.
Previous Experience in Commercial Leadership
Before joining AVOLTA, Pedro Alencar held various leadership roles in commercial management. He worked as Diretor Comercial at Saint Paul's Importação e Exportação Ltda. from 2016 to 2019. His experience also includes positions such as Gerente de Categoria at B2W Digital, Casa & Video, C&A Brasil, and Carrefour, where he focused on product assortment and pricing strategies.
Educational Background
Pedro Alencar studied Administração de Empresas at Pontifícia Universidade Católica do Rio de Janeiro, earning a Bacharel degree from 1999 to 2003. He furthered his education with an MBA in Gestão e Estratégias em Agribusiness from Programa de Pós Graduação em Gestão e Estratégia - UFRRJ, completing the program in 2004. Additionally, he attended Fordham University, where he studied Business - Services and Innovation.
Expertise in Product Management
Pedro Alencar has developed expertise in defining product assortments and pricing strategies throughout his career. He has experience in developing new product categories and managing importation processes, which are critical skills in the retail and import/export sectors.
Career Progression in Retail
Pedro Alencar's career in retail began as a Trainee at Pontofrio in 2003. He advanced to roles such as Comprador and Gerente de Categoria at Pontofrio, and later held similar positions at Walmart and Carrefour. His career reflects a consistent focus on category management and strategic product development.