Abi Burton
About Abi Burton
Abi Burton serves as the UK Category Manager for Facial Skincare at Avon, a position she has held since 2017. With a strong background in marketing and product management, she has contributed significantly to Avon's brand strategy and business performance.
Work at Avon
Abi Burton has been serving as the UK Category Manager for Facial Skincare at Avon since 2017. In this role, she focuses on meeting critical business performance requirements while upholding Avon's global brand reputation. Prior to this position, she worked as the UK Category Manager for Personal Care and Haircare from 2015 to 2017, and as the UK Campaign Manager from 2014 to 2015. Throughout her tenure at Avon, she has managed the production of brochures utilized by Representatives to sell Avon Cosmetics across the UK and has developed and implemented a 3-5 year strategy for the UK Personal Care and Haircare business.
Education and Expertise
Abi Burton earned a Bachelor of Arts degree in English, Literature, and American Literature from Keele University, where she studied from 2005 to 2008. Prior to this, she attended Hills Road Sixth Form College, focusing on English, Sociology, and Spanish from 2002 to 2004. Her educational background supports her expertise in marketing and product management within the cosmetics industry.
Background
Before joining Avon, Abi Burton held various positions at John Lewis. She worked as a Section Manager for one year in 2008-2009, and later served as an Assistant Marketing Manager from 2011 to 2013. She also worked as a Marketing Assistant in the Home department from 2009 to 2011. Additionally, she gained experience as a Senior Campaign Planner at Avon from 2013 to 2014. Her early career included an internship at Mergermarket in New York in 2007.
Achievements
During her time at Avon, Abi Burton has overseen product development and sales planning for 36 UK Avon brochures annually. She has played a significant role in managing campaigns and strategies that contribute to the brand's success in the competitive cosmetics market.