Alfiya Bakhteeva
About Alfiya Bakhteeva
Alfiya Bakhteeva is a Marketing Manager with extensive experience in the beauty and fragrance industry, having held senior positions at LVMH and L'Oréal before her current role at Avon, which she has held since 2019.
Current Role at Avon
Alfiya Bakhteeva has been serving as a Marketing Manager at Avon since 2019. In this role, she is responsible for developing and implementing marketing strategies to enhance brand visibility and drive sales. Her experience in the beauty and cosmetics industry contributes to her effectiveness in this position, where she focuses on market analysis and consumer engagement.
Previous Experience at LVMH
Before joining Avon, Alfiya worked at LVMH as a Senior Marketing Manager for Christian Dior Parfums from 2014 to 2017. During her tenure in Moscow, she managed marketing initiatives that aimed to strengthen the brand's presence in the competitive luxury fragrance market. Her role involved strategic planning and execution of marketing campaigns.
Career at L'Oréal
Alfiya Bakhteeva held various positions at L'Oréal over several years. She began as a Marketing Trainee in 2007, progressing to Marketing Research Manager in 2008. She then served as Brand Manager from 2008 to 2010, followed by Senior Brand Manager from 2011 to 2012, and finally as Group Brand Manager from 2012 to 2014. Her diverse roles allowed her to gain extensive experience in brand management and marketing strategy.
Education and Expertise
Alfiya studied at Lomonosov Moscow State University (MSU), where she pursued a Doctoral Candidate's Degree in Sociology from 2001 to 2010. This academic background provides her with a strong foundation in understanding consumer behavior and market dynamics, which she applies in her marketing roles.