Alina Kuzkina
About Alina Kuzkina
Alina Kuzkina is a Category Lead at Avon, specializing in Care products for Face, Body, and Toiletries. She has a Bachelor's degree in Management with a marketing specialization from the Higher School of Economics and has extensive experience in brand management across several leading companies in the beauty industry.
Current Role at Avon
Alina Kuzkina serves as the Category Lead for Care, focusing on Face, Body, and Toiletries at Avon Beauty Products. She has held this position since 2020 and leads a team of three direct reports. In her role, she oversees a brand portfolio that represents over 50% of Avon's business size in the Care category. This responsibility highlights her significant impact on the company's product offerings and market strategy.
Previous Experience in Marketing
Before her current role, Alina Kuzkina worked as a Brand Manager for Face at Avon from 2016 to 2018. In this position, she developed marketing strategies and managed brand performance. Prior to Avon, she gained experience as a Marketing Manager at LVMH Perfumes & Cosmetics, where she focused on Guerlain Fragrance and Skin Care from 2019 to 2020. Her career also includes a role as Brand Manager for Kérastase and Carita at L'Oréal from 2018 to 2019.
Education and Expertise
Alina Kuzkina studied at the Higher School of Economics, where she specialized in Management with a focus on Marketing. She completed her Bachelor's degree from 2010 to 2014. This educational background provides her with a strong foundation in marketing principles and management practices, which she applies in her professional roles.
Early Career Development
Alina began her career as a Marketing Trainee at RB, where she worked from 2014 to 2016. This role allowed her to gain valuable insights into marketing strategies and brand management, setting the stage for her subsequent positions in the beauty and cosmetics industry. Her early experiences contributed to her development as a marketing professional.