Andrea Echeverri Ochoa
About Andrea Echeverri Ochoa
Andrea Echeverri Ochoa serves as the Senior Category Manager for Make Up at Avon in Brazil, where she has worked since 2018. With a background in marketing and extensive experience in product management across multiple countries, she has significantly contributed to Avon's market presence and strategy.
Work at Avon
Andrea Echeverri Ochoa currently serves as the Senior Category Manager for Make-Up at Avon in Brazil, a position she has held since 2018. In this role, she has led significant initiatives, including the launch of over 55 new makeup shades specifically designed for Black skin, which expanded Avon's market presence in this segment. Prior to her current role, she worked in various capacities at Avon, including as a Product Manager for both the Make-Up and Home categories across Colombia, Peru, and Ecuador. Her experience also includes serving as a Junior Category Manager for Kids and as a Senior Category Manager for Fragrances in Brazil.
Education and Expertise
Andrea Echeverri Ochoa studied at Universidad Escuela de Administración y Finanzas y Tecnologías, where she earned a Bachelor's degree in International Business from 2004 to 2009. She furthered her education by specializing in Marketing, achieving an Especialización en Mercadeo from the same institution between 2009 and 2011. Her academic background provides a solid foundation for her expertise in category management and marketing strategies within the cosmetics industry.
Background
Andrea Echeverri Ochoa began her career with an internship at Compañía Nacional de Chocolates S.A.S as an International Sales Trainee in Colombia from 2008 to 2009. She then joined Colgate Palmolive as a Senior Supervisor in Medellín for a year before transitioning to Avon. Her career at Avon spans several roles and countries, including significant positions in Colombia, Peru, Ecuador, and Brazil, where she has developed a comprehensive understanding of market dynamics and consumer needs.
Achievements
During her tenure at Avon, Andrea Echeverri Ochoa has made notable contributions to the company's market strategy. She successfully redefined the makeup category strategy in Brazil, resulting in a market share increase of over one percentage point in a competitive landscape. Additionally, she modernized Avon's makeup brand by redesigning a product line that includes over 200 SKUs, which led to improved market positioning. Her efforts in simplifying the product portfolio have also enhanced inventory management within the company.