Basak Moroydor Gundogdu
About Basak Moroydor Gundogdu
Basak Moroydor Gundogdu is a Category Brand Manager at Avon, where she has worked since 2019. She has extensive experience in brand management and category strategy, having previously held roles at Rossmann Türkiye and Avon in various capacities.
Work at Avon
Basak Moroydor Gundogdu has been employed at Avon since 2019, currently holding the position of Category Brand Manager. In this role, she oversees the management of various product categories, including Fragrance and Beauty+. Her responsibilities include annual planning of category strategies to enhance market share and profitability. Prior to her current role, she served as Revenue Growth Manager and Marketing Analysis Manager at Avon, contributing to the company's strategic initiatives and market analysis.
Previous Experience at Rossmann Türkiye
Before joining Avon, Basak Moroydor Gundogdu worked at Rossmann Türkiye as a Category Manager from 2011 to 2016. During her five years at Rossmann, she was responsible for managing product categories and developing strategies to optimize sales performance. This experience provided her with a strong foundation in category management and retail operations.
Education and Expertise
Basak Moroydor Gundogdu holds a degree in Food Engineering from Istanbul Teknik Üniversitesi, where she studied from 1998 to 2002. She also earned a Master of Business Administration from Marmara Üniversitesi, completing her studies from 2003 to 2006. Her educational background equips her with technical knowledge and business acumen, which she applies in her roles within the consumer goods industry.
Category Management and Strategy Development
In her current role at Avon, Basak Moroydor Gundogdu is responsible for overseeing the Care Categories, including Skin Care, Personal Care, and Hair Care. She leads the structuring of omnichannel strategies to expand sales channels and coordinates with global brand teams to align market needs with both short and long-term plans. Her work involves managing budgets for media, activation, and sampling, ensuring effective resource allocation.
Training and Communication Responsibilities
Basak Moroydor Gundogdu plays a key role in providing briefings to various teams at Avon, including Field Teams, Training Teams, Communication Teams, and Regulatory Affairs Teams. These briefings focus on new product launches and key areas of emphasis, ensuring that all teams are aligned and informed about the company's strategic initiatives.