Bernadette Songco
About Bernadette Songco
Bernadette Songco is an experienced Advertising & Link Market Manager at Avon, specializing in advertising and marketing strategies across various sectors. She has a strong background in account management and client service, with previous roles at BBDO Guerrero, McCann Worldgroup, and Unilever Philippines.
Current Role at Avon
Bernadette Songco currently holds the position of Advertising & Link Market Manager at Avon. She has been in this role since 2021, contributing to the company's advertising and marketing initiatives. Her responsibilities include developing and implementing marketing strategies across various product categories, including beauty, food, pharma, and telecommunications.
Previous Experience at BBDO Guerrero
Prior to her current role, Bernadette worked at BBDO Guerrero as an Account Director from 2014 to 2017. During her three years at the agency, she managed client relationships and developed advertising strategies, enhancing her skills in account management and client service.
Career Progression at Avon
Before her current position, Bernadette served as the Manager of Global Advertising - Creative & Content at Avon from 2017 to 2021. In this role, she focused on creative advertising strategies and content development, further solidifying her expertise in the marketing field.
Educational Background
Bernadette studied at the University of Asia and the Pacific, where she earned a degree in Integrated Marketing Communications from 2005 to 2009. This educational foundation provided her with essential knowledge and skills in marketing strategies and consumer insights.
Experience at Other Companies
Bernadette's career includes roles at McCann Worldgroup as an Account Manager from 2010 to 2014 and as a Brand Assistant at Unilever Philippines for six months in 2009. These positions contributed to her comprehensive understanding of integrated marketing and consumer insights.