çağatay Asan
About çağatay Asan
Çağatay Asan is a Channel Development Manager at Avon in Turkey, where he has worked since 2018. He has a background in trade marketing and has significantly increased e-commerce sales while managing a team and overseeing retail strategy.
Current Role at Avon
Currently, the individual serves as Channel Development Manager at Avon in Turkey, a position held since 2018. In this role, he oversees the retail strategy and operations, managing a team of six direct reports. His responsibilities include managing export sales channels and enhancing profitability through a retail business model. He also focuses on B2B and corporate sales channels, ensuring effective channel development and execution.
Previous Experience at Avon
Prior to his current role, he worked at Avon in various capacities. He served as Senior Trade Marketing Specialist from 2013 to 2016, where he contributed to trade marketing strategies. Following this, he held the position of Trade Marketing Lead from 2016 to 2018. During his tenure, he designed a retail franchise trade model and playbook that became the foundation for Avon's global retail franchise model, and developed a new e-commerce/marketplace trade model.
Experience at Eti
He worked at Eti as a Trade Marketing Specialist from 2011 to 2012 and as a Trade Marketing Executive from 2012 to 2013. His roles involved developing marketing strategies to enhance product visibility and sales. His efforts contributed to increasing the sales share of e-commerce and marketplace channels significantly during his career.
Educational Background
He studied at Yildiz Technical University, where he earned a degree in Statistics from 2006 to 2010, achieving the 6th best degree in his program. Prior to university, he attended Bursa Turhan Tayan Anadolu Lisesi from 2002 to 2006. His educational background has provided a strong foundation for his career in trade marketing and channel development.
Early Career Experience
His early career includes an internship at Garanti Bank as an Accounting Intern in 2009 for two months and a role at Mey İçki as Assistant Trade Marketing Specialist in 2010 for four months. These positions allowed him to gain initial experience in marketing and finance, contributing to his professional development.