Carolina Freire
About Carolina Freire
Carolina Freire serves as the Global Omni Channel Activation Lead at Avon, where she has worked since 2022. With over 15 years of experience in marketing, she has held various roles in brand management across the beauty and FMCG sectors, including significant positions at Avon and Danone.
Current Role at Avon
Carolina Freire serves as the Global Omni Channel Activation Lead at Avon, a position she has held since 2022. In this role, she leads global activation initiatives, focusing on value expression across various markets. Her work emphasizes the integration of marketing strategies to enhance customer engagement and brand presence in the beauty industry.
Previous Experience at Avon
Freire has held multiple positions at Avon, contributing significantly to brand management. She worked as the Global Senior Brand Manager for Fragrances from 2018 to 2021 and as the Global Senior Brand Manager for Face Care, ANEW from 2017 to 2018. Additionally, she served as the European Brand Manager for Face Care, ANEW, and Personal Care from 2014 to 2016. Her extensive tenure at Avon showcases her expertise in brand strategy and market adaptation.
Experience at Danone
Carolina Freire worked at Danone in various marketing roles from 2009 to 2012. She began as a Product Manager and later served as a Brand Manager. Her experience at Danone provided her with a solid foundation in brand management within the fast-moving consumer goods (FMCG) sector, enhancing her skills in marketing strategy and product development.
Educational Background
Freire holds a Bachelor's/Master's degree in Marketing from Escola Superior de Propaganda e Marketing, completed in 2006. She also obtained a Post Graduation in Business Administration and Management from Fundação Getúlio Vargas in 2009. Additionally, she earned a CAM Diploma in Digital Marketing from LS Business School - London School of Marketing in 2012. Her educational background supports her extensive marketing career.
Skills and Expertise
Carolina Freire possesses over 15 years of marketing experience across global, regional, and local environments. She has extensive knowledge in brand management, strategy, innovation, communication, and omnichannel activation. Her ability to connect global marketing strategies with local market needs is a key aspect of her professional expertise, particularly in the beauty and FMCG industries.