Celia Marcos
About Celia Marcos
Celia Marcos serves as the Marketing Director for the MENA region at Avon, where she has worked since 2019. With extensive experience in commercial marketing across various roles at Avon, she has led significant initiatives, including brand campaigns and the launch of new business operations in multiple countries.
Current Position at Avon
Celia Marcos serves as the Marketing Director for the MENA Region at Avon since 2019. In this role, she is responsible for overseeing marketing strategies and initiatives across multiple markets, ensuring alignment with the company's objectives. Her leadership has been instrumental in driving brand awareness and engagement within the region.
Previous Roles at Avon
Celia Marcos has held various positions at Avon, contributing significantly to the company's growth in different capacities. She worked as Head of Commercial Marketing for North Africa & Middle East from 2014 to 2017, and as Executive Director of Commercial Marketing for Turkey, North Africa & Middle East from 2017 to 2019. Additionally, she served as Beauty Category Head & Revenue Growth Manager from 2012 to 2014, and as Campaign & Category Planner from 1997 to 2006.
Education and Expertise
Celia Marcos has a strong educational background, having studied at several prestigious institutions. She completed her MBA at IE Business School in 1996. She also studied Circular Economy and Sustainability Strategies at Cambridge Judge Business School from 2021 to 2022. Additionally, she participated in the Digital Business Executive Program at ISDI in 2019. Her academic pursuits have equipped her with skills relevant to marketing and sustainability.
Key Contributions and Initiatives
Celia Marcos has played a significant role in various initiatives at Avon. She led the brand positioning campaign 'Watch Me Now' across 13 markets. She was influential in launching new business operations in Algeria in 2019 and Angola in 2021. Additionally, she oversaw the launch of e-commerce platforms for both B2B and B2C channels, and spearheaded the introduction of Avon into the retail channel in two markets.
Professional Background
Celia Marcos began her career at Avon in 2000 as a Color Regional Manager. Over the years, she progressed through various roles, including Senior Beauty Category Manager for Continental Europe & North Africa from 2006 to 2009, and Strategy and Analytics Manager for WEMEA from 2009 to 2012. Her extensive experience in marketing and commercial strategy has shaped her professional journey.