Cristiana Miu
About Cristiana Miu
Cristiana Miu serves as the Sales Communication & Digital Center of Excellence Manager for Avon South East Europe, where she has worked since 2019. With a background in communication and digital strategy, she has effectively managed remote teams and led significant projects within the company.
Current Role at Avon
Cristiana Miu serves as the Sales Communication & Digital Center of Excellence Manager for Avon South East Europe. She has held this position since 2019, overseeing operations from Bucharest, Romania. In this role, she coordinates a team of 13 individuals across multiple locations, including Bucharest, Sofia, and Chisinau. Her responsibilities include managing the department's budget, monitoring key performance indicators for communication and digital tools, and ensuring alignment with business objectives.
Previous Positions at Avon
Cristiana Miu has held several positions at Avon prior to her current role. She worked as a Sales Communication Coordinator from 2017 to 2019 and as a Sales Communication Specialist from 2016 to 2017. Additionally, she served as a Digital Content Editor from 2014 to 2016 and completed a PR Internship in 2013. Throughout her tenure, she has contributed to various projects, including the local implementation of digital platforms and the management of remote teams during the pandemic.
Education and Expertise
Cristiana Miu obtained her Master's degree in Brand Management and Corporate Communications from Școala Națională de Studii Politice și Administrative din București, studying from 2013 to 2015. She also holds a Bachelor's degree in Communication and Public Relations from the same institution, which she completed from 2010 to 2013. Her educational background supports her expertise in digital communication and strategic project management.
Key Projects and Initiatives
In 2020, Cristiana Miu led the digital stream of Avon's largest internal strategic project, collaborating with regional teams and local project leads. She played a significant role in the communication and activation plans for two mobile applications, Avon Grow and Avon On, which were launched in the same year. Her involvement included active participation from the testing phase to the final rollout, enhancing the digital capabilities of the sales force.
Collaboration and Team Management
Cristiana Miu has effectively managed remote teams, particularly during the pandemic. She has collaborated with the training department to improve digital platform knowledge among Avon Sales teams. Her leadership extends to overseeing the coordination of communication and digital expertise across multiple locations, ensuring that the teams are well-equipped to meet their objectives.