Cristina Iturralde
About Cristina Iturralde
Cristina Iturralde is a PR and Communication Specialist with extensive experience in the beauty and fashion industries. She has held various roles at notable companies, including L'Oréal, Puig, and Avon, and has a strong academic background in business and marketing.
Work at Avon
Cristina Iturralde has been serving as a PR & Communication Specialist at Avon since 2021. In this role, she plays a crucial part in developing and executing quarterly sales communication strategies. Her responsibilities include creating presentations for sales meetings and coordinating the adaptation, production, and distribution of communication materials in Spanish to align with sales plans. Additionally, she collaborates closely with the digital department to enhance digital communication platforms, aiming to improve audience engagement and awareness across all field segments.
Previous Experience in PR and Communication
Prior to her current position at Avon, Cristina Iturralde held several significant roles in the PR and communication sector. She worked at L'Oréal as a PR & Communication specialist for Giorgio Armani Beauty & Parfums from 2017 to 2019 in Madrid. She also served as Global Communication & PR Manager at FRIDDA DORSCH from 2020 to 2021. Earlier in her career, she was involved with Puig as an International PR & Communication specialist for Carolina Herrera from 2016 to 2017, and she gained experience as a Project Trainee at Walt Disney World from 2013 to 2014.
Education and Expertise
Cristina Iturralde has a diverse educational background in business, marketing, and communication. She studied at the University of California, Riverside, where she earned a Master of Business Management with a focus on tourism and hospitality management in 2013. She also attended Hochschule der Medien Stuttgart, achieving a minor in Media and Management in 2014. Additionally, she studied International Marketing at Universidad Rey Juan Carlos from 2011 to 2015. Her education includes specialized training in marketing for fashion and luxury brands from MSMK in 2015.
Key Contributions and Strategies
In her current role at Avon, Cristina Iturralde has developed a comprehensive digital strategy aimed at enhancing field digitalization and improving recruitment tools. She focuses on ensuring high awareness and engagement within all field segments through strategic communication planning. Her work involves crafting effective communication strategies that align with sales objectives and optimizing digital platforms for better audience interaction.