Cynthia Lim
About Cynthia Lim
Cynthia Lim serves as the Commercial Transformation Leader for Asia Pacific at Avon, a position she has held since 2020. With over 15 years of experience in management consulting and strategic planning, she specializes in digital strategies, competitive intelligence, and new market entry.
Work at Avon
Cynthia Lim has held multiple roles at Avon since 2011. Currently, she serves as the Commercial Transformation Leader for the Asia Pacific region, a position she has held since 2020. Prior to this role, she worked as the Business Intelligence and Data Analytics Leader for two years from 2018 to 2020. Cynthia also served as the Strategic Planning Manager from 2011 to 2018 and as a Strategy Associate from 2006 to 2010. Her tenure at Avon spans over a decade, during which she has contributed to various aspects of the company's strategic initiatives.
Education and Expertise
Cynthia Lim has a strong academic background, having studied at prestigious institutions. She earned her Bachelor of Science degree from Cornell University, where she studied from 1998 to 2002. She later obtained a Master of Science degree from Stanford University, completing her studies in 2003. Cynthia specializes in digital and e-commerce strategies, competitive intelligence, and new market entry. Her expertise extends to project management and corporate strategy, reflecting her comprehensive understanding of business dynamics.
Background
Cynthia Lim began her professional career as a Business Analyst at A.T. Kearney in 2004. She transitioned to L.E.K. Consulting as an Associated Consultant in 2006, where she worked for a brief period. Following this, she joined Avon, where she has held various roles over the years. With over 15 years of experience in management consulting, strategic planning, and commercial transformation, Cynthia has developed a diverse skill set applicable across multiple industries and geographies.
Achievements
Throughout her career, Cynthia Lim has demonstrated a commitment to strategic partnerships and performance management. Her roles at Avon have allowed her to implement digital and e-commerce strategies effectively. Cynthia's extensive experience in competitive intelligence and new market entry has positioned her as a key player in commercial transformation initiatives within the Asia Pacific region.