Daniela J Ortiz Lezama
About Daniela J Ortiz Lezama
Daniela J Ortiz Lezama serves as the VP of Marketing for Northern Latin America at Natura&Co., where she has significantly enhanced market share and improved demand accuracy since 2017. She leads a team of 200 marketing professionals and has driven digital transformation initiatives that resulted in notable sales growth during the pandemic.
Work at Avon
Daniela J Ortiz Lezama serves as the Vice President of Marketing for Northern Latin America at Avon, a position she has held since 2017. In this role, she oversees marketing strategies across seven countries, focusing on enhancing market share and adapting to changing consumer behaviors. Ortiz Lezama has successfully led initiatives that improved demand accuracy and redefined category strategies, contributing to significant growth in the fragrance and makeup categories.
Education and Expertise
Daniela Ortiz Lezama studied at Iesa, where she earned a Master's degree in Finance from 2003 to 2004. Her educational background provides a strong foundation for her expertise in marketing, product innovation, and strategic cost management. This knowledge supports her role in overseeing a large team of marketing professionals and implementing advanced analytics in her current position.
Achievements
During her tenure at Avon, Daniela Ortiz Lezama has achieved notable success, including enhancing market share in the fragrance category by 3.2 percentage points and in makeup by 2.5 percentage points. She received the 'Flama' award for the best performing country globally, attributed to a 3% increase in sales and a 2% rise in profitability through local innovation. Additionally, she has led digital transformation efforts that resulted in significant growth during the pandemic.
Leadership and Team Management
Daniela Ortiz Lezama manages a team of 200 marketing professionals responsible for defining and executing Avon’s portfolio strategy. Her leadership encompasses product innovation, pricing, and promotional strategies. She has overseen the creation of numerous physical and digital catalogs, ensuring that marketing materials are comprehensive and effective in reaching consumers.
Digital Transformation Initiatives
In response to the challenges posed by the pandemic, Daniela Ortiz Lezama led digital transformation efforts that resulted in a 15% growth in Q3 and a 5% growth in Q4 of 2020 compared to the previous year. She implemented advanced multi-variable statistical analytics and artificial intelligence for demand projection, enhancing the company's ability to adapt to market changes.