Ekaterina Grechishkina
About Ekaterina Grechishkina
Ekaterina Grechishkina is a Campaign Planning Manager at Avon, where she has worked since 2021. She has a diverse background in marketing and communications, with previous roles at companies such as VimpelCom, HUGO BOSS, and adidas.
Current Role at Avon
Ekaterina Grechishkina serves as the Campaign Planning Manager at Avon since 2021. In this role, she is responsible for planning and executing marketing campaigns within the beauty industry. Her experience in managing campaigns is enhanced by her previous position as a Digital Campaign Planning Specialist at Avon from 2020 to 2021. Grechishkina's work at Avon focuses on leveraging the company's direct-selling model to reach diverse consumer segments effectively.
Previous Experience in Marketing
Before joining Avon, Grechishkina held various marketing roles. She worked at VimpelCom in the Marketing and Communication Department for five months in 2016. In 2018, she was involved with adidas as a Merchandising Western Europe for six months. Additionally, she spent five months in 2019 at HUGO BOSS, focusing on Digital Content Marketing. Her experience spans multiple sectors, enhancing her marketing expertise.
Educational Background
Ekaterina Grechishkina has a solid educational foundation in management and marketing. She obtained her Bachelor's degree from the State University of Management (SUM) from 2012 to 2016. Following this, she completed a Master's degree at Technische Hochschule Nürnberg Georg Simon Ohm from 2017 to 2019. She also participated in an exchange semester at Hochschule RheinMain in 2015, which lasted for 11 months.
Experience in Government and Brand Management
Grechishkina has experience working in both government and brand management roles. She worked at the Ministry for Economic Development of the Russian Federation on regional projects for four months in 2015-2016. Additionally, she served as a Brand Manager Assistant at BELUGA GROUP for five months in 2016-2017. These roles contributed to her understanding of strategic planning and brand positioning.
Expertise in Digital Marketing Strategies
Ekaterina Grechishkina possesses expertise in digital marketing strategies, particularly in the fast-moving consumer goods (FMCG) sector. Her transition from a Digital Campaign Planning Specialist to a Campaign Planning Manager at Avon highlights her capability in planning and executing marketing campaigns tailored to various consumer segments. She demonstrates a commitment to continuous professional development through her engagement in challenging projects.