Elineide Martins
About Elineide Martins
Elineide Martins serves as Gerente Adjunto in Belo Horizonte, Brazil, where she manages budget allocation for events and leads promotional campaigns to meet sales targets. With over 15 years of experience in sales and team management, she has a strong background in training and recruitment, having previously held positions at Drogarias Pacheco SA and Financeira Alfa.
Work at Avon
Elineide Martins has been serving as Gerente Adjunto de Vendas at Avon since 2019. In this role, she manages sector budget allocation to ensure that event funding remains within monthly limits. She has developed and executed promotional campaigns aimed at group leaders and sales executives, helping them achieve their sales targets. Elineide has also organized and executed significant Avon events for key dates, including Mother's Day, Father's Day, Valentine's Day, and Christmas.
Education and Expertise
Elineide Martins has a solid educational background in business and sales management. She studied at Fundação Getulio Vargas, where she completed a Master of Business Administration (M.B.A.) in Gestão de Negócios em Comércio e Vendas from 2014 to 2016. Additionally, she achieved a certification in Gestão da Força de Vendas in 2020, focusing on sales, merchandising, and marketing. Elineide also holds a degree in Administração de Empresas with an emphasis on Comércio Exterior from Universidade Presidente Antônio Carlos, completed between 2003 and 2007.
Background
Before her current position at Avon, Elineide Martins worked at Financeira Alfa as a Senior Commercial Financing Consultant from 2007 to 2018. She also held the position of Gerente Comercial at Drogarias Pacheco SA from 2004 to 2007. Throughout her career, she has focused on team management, recruitment, and training, leading a team of 21 sales executives in her previous roles.
Achievements
Elineide Martins has demonstrated significant success in her sales roles. She exceeded sales campaign targets by 164.5% and achieved a 219% increase in order numbers during a specific campaign. Additionally, she successfully recruited 160 new sales representatives, showcasing her ability to drive team performance and sales growth.
Leadership and Training
In her managerial roles, Elineide has led motivational training sessions aimed at boosting team engagement and improving sales results. She has conducted both in-person and digital business meetings with sales representatives, utilizing social media live sessions to enhance communication and support within her team.