Elizaveta Dmitrieva
About Elizaveta Dmitrieva
Elizaveta Dmitrieva is a Commercial & Digital Activation Manager at Avon, where she has worked since 2018. She has a background in account management and digital marketing, with experience at various agencies in Moscow.
Work at Avon
Elizaveta Dmitrieva has been serving as the Commercial & Digital Activation Manager at Avon since 2018. In this role, she manages a team of up to 15 people, including two specialists in direct reporting. She is responsible for the development and implementation of 7-10 large-scale activation programs annually for Avon Russia Catalogs, targeting customers and representatives. Additionally, she created the first customer activation web platform for Avon Russia, known as avondrive.ru. Her work involves collaboration with BTL and Digital agencies, where she holds tenders and approves estimates for program involvement.
Education and Expertise
Elizaveta Dmitrieva has a diverse educational background. She studied at the Государственный Университет Управления (ГУУ) from 2007 to 2012, where she specialized in Advertising. She furthered her education at Wordshop, achieving qualifications in Art Direction and Copywriting from 2018 to 2019. Additionally, she studied Psychology at Российский Государственный Социальный Университет from 2019 to 2020. This combination of education provides her with a strong foundation in both creative and analytical aspects of marketing.
Background in Communications
Prior to her current role at Avon, Elizaveta Dmitrieva accumulated significant experience in the communications sector. She worked at TWIGA Communication Group as an Account Manager from 2013 to 2015 and later as a Senior Account Manager from 2015 to 2016. In 2017, she served as a Digital Account Supervisor at DDB Russia for nine months. Earlier in her career, she worked at ACG as a Project Manager for four months in 2012. This extensive background in account management and digital activation has equipped her with valuable skills in campaign implementation and client relations.
Achievements in Marketing
Throughout her career, Elizaveta Dmitrieva has achieved notable milestones in marketing and brand activation. At Avon, she developed co-brand coalitions and partnerships with various brands, including a co-brand product with Tinkoff bank. She has also participated in international marketing conferences and contributed to annual and quarterly sales department conferences. Her ability to manage large-scale activation programs and collaborate with various agencies highlights her expertise in the marketing field.