Elizaveta Vorotilova
About Elizaveta Vorotilova
Elizaveta Vorotilova is a Marketing Communication Manager at Avon, where she leads corporate PR and CSR activities in Ukraine, focusing on breast cancer awareness. She has a background in journalism and brand management, with previous roles in PR and social media marketing.
Current Role at Avon
Elizaveta Vorotilova serves as the Marketing Communication Manager at Avon since 2021. In this role, she leads corporate public relations (PR) and corporate social responsibility (CSR) activities specifically in the Ukrainian market. Her focus includes enhancing Avon's ownership regarding breast cancer issues, which is a significant aspect of the company's community engagement. Additionally, she manages local alliances and partnerships, contributing to the brand's presence and outreach in the region.
Previous Experience at Avon
Prior to her current position, Elizaveta Vorotilova held several roles at Avon. She worked as a Product & Corporate PR specialist from 2016 to 2018 and later as a Senior Media & PR specialist from 2018 to 2021. In these positions, she was involved in various PR initiatives and media strategies that supported Avon's marketing objectives. Her experience at Avon spans over five years, allowing her to develop a comprehensive understanding of the brand's communication strategies.
Work Experience at EVRAZ UKRAINE
Elizaveta Vorotilova worked as a PR Manager at EVRAZ UKRAINE from 2013 to 2014. This role took place in Dnipropetrovsk and lasted for one year. During her tenure, she was responsible for managing public relations efforts, which contributed to the company's visibility and reputation in the market.
Education and Expertise
Elizaveta Vorotilova holds a Master's degree in Journalism from Oles Honchar Dnipropetrovsk National University, where she studied from 2008 to 2013. Additionally, she completed a program in Brand Management at the Kyiv Academy of Media Arts in 2021. Her educational background provides her with a solid foundation in communication and marketing principles, enhancing her effectiveness in her current role.
Social Media and Marketing Management
In her current role at Avon, Elizaveta Vorotilova manages social media marketing activities aimed at driving high engagement levels and traffic to Avon's official website. She is also responsible for budget planning to create effective 360° year support with optimal cost per mille (CPM). Furthermore, she localizes global creative materials and develops local marketing materials, ensuring that Avon's messaging resonates with the Ukrainian audience.