Ellie Carr
About Ellie Carr
Ellie Carr is a Senior Content Lead at Avon, with over 19 years of experience in the creative industry. She has a background in graphic design and has held various roles, including Senior Designer at Tesco PLC and Art Director at Avon, where she has developed brand identities and led significant campaigns.
Work at Avon
Ellie Carr has been employed at Avon since 2013, where she currently holds multiple roles. She serves as the Art Director for Cosmetics, a position she has maintained for 11 years in Northampton, United Kingdom. In addition, she has been working as a Senior Art Director since 2019, contributing to various creative projects. In 2022, she took on the role of Senior Content Lead (MAT cover), further expanding her responsibilities within the company. Throughout her tenure at Avon, she has played a significant role in developing brand strategies and campaigns.
Education and Expertise
Ellie Carr studied Graphic Communication at The University of Northampton, where she earned a BA HONS from 2001 to 2004. Prior to that, she attended MK College, where she achieved a National Diploma with Distinction in Graphic Design and A Level Art from 1999 to 2001. Her educational background has equipped her with a strong foundation in design principles, which she has applied throughout her 19 years of experience in the creative industry.
Background
Before joining Avon, Ellie Carr worked at Tesco PLC as a Senior Designer/Art Director in the Furniture and Home department from 2006 to 2013. During her seven years at Tesco, she developed her skills in design and art direction, which contributed to her professional growth. Her career trajectory reflects a consistent focus on creative leadership and team management.
Achievements
Ellie Carr has successfully developed the brand identity for a celebrity make-up artist, which included logo and packaging design, as well as model and product art direction. She conceptualized and executed the #ICHOOSEAVON campaign, which aligns with Avon's value proposition and is utilized across all platforms. Her contributions have significantly impacted Avon's marketing and branding efforts.
Creative Pursuits
In addition to her professional work, Ellie Carr has a passion for creating macramé wall art pieces. This creative outlet serves as a form of escapism and personal achievement, allowing her to express her artistic skills outside of her professional responsibilities.