Elmira Ismankulova
About Elmira Ismankulova
Elmira Ismankulova serves as the Marketing Head for Kazakhstan, Central Asia, and Export Markets at Avon, where she leads a team of over 25 employees and manages a diverse product portfolio. She has extensive experience in marketing, having held key positions at Amway, Selena, and Sandoz, and holds a Master's degree in Marketing from the University of International Business.
Current Role at Avon
Elmira Ismankulova serves as the Marketing Head for Kazakhstan, Central Asia, and Export Markets at Avon since 2021. In this role, she leads a diverse team of over 25 employees across various sub-functions, including omnichannel activation, marketing analysis, digital and e-commerce, public relations, and media. She manages a product portfolio that encompasses over 6,000 SKUs across categories such as fragrance, makeup, hair and body care, and accessories. Her responsibilities include overseeing marketing operations in five countries: Kazakhstan, Kyrgyzstan, Uzbekistan, Belarus, and Azerbaijan.
Previous Experience at Amway
Before joining Avon, Elmira Ismankulova worked at Amway as the Head of Marketing and Public Relations for Kazakhstan from 2020 to 2021. Her tenure lasted for 11 months, during which she was responsible for developing and executing marketing strategies that aligned with the company's objectives in the region.
Experience at Selena
Elmira Ismankulova held the position of Marketing Director and Divisional Head of the Innovation and Development Division at Selena from 2018 to 2019. Her role lasted for one year in Kazakhstan, where she contributed to the marketing efforts and strategic direction of the company.
Educational Background
Elmira Ismankulova obtained her Master's degree in Marketing from the University of International Business, studying from 2011 to 2012. Prior to that, she earned a Bachelor's degree in Business Economics from KIMEP University, where she studied from 2004 to 2008. Her educational background has equipped her with the knowledge and skills necessary for her roles in marketing and management.
Career Path and Early Roles
Elmira Ismankulova began her career at Philip Morris Kazakhstan LLP as an Assistant to the Legal Department from 2009 to 2011. She then transitioned to Sandoz, where she worked as a Senior Group Brand Manager in the OTC Segment for three months in 2017. Additionally, she worked at Avon as a Marketing Planning and Customer Activation Manager from 2011 to 2017, gaining extensive experience in marketing operations.