Emilia Alejandra López Castro
About Emilia Alejandra López Castro
Emilia Alejandra López Castro is a Jr Manager Brand Home NOLA at Avon, where she has worked since 2020. She has extensive experience in campaign planning and brand management, having held various roles at Avon since 2011, and holds a Bachelor's degree in Marketing from Universidad Anáhuac México Norte.
Current Role at Avon
Emilia Alejandra López Castro currently serves as the Jr Manager Brand Home NOLA at Avon, a position she has held since 2020. In this role, she is responsible for developing and analyzing merchandising strategies specifically for the Pots, Pans, and Glass segments within the Home Category. She conducts webcast presentations every two weeks to introduce new products to Zone Managers, ensuring effective communication and product knowledge across the team.
Previous Experience at Avon
Emilia has extensive experience at Avon, having worked in various roles since 2012. She served as a Campaign Planner for F&H Central America, focusing on Kids & Children and Men Fragrances categories. Her tenure includes positions such as Sr. Campaign Planner and Jr. Manager Campaign Planning F&H Mx. Throughout her time at Avon, she has been involved in pricing strategy development for the Mexico and Guatemala markets and has trained both new and current teammates on business practices and new technologies.
Education and Qualifications
Emilia studied at Universidad Anáhuac México Norte, where she earned a Bachelor's degree in Mercadotecnia from 2008 to 2012. She also completed a Diploma in Management of Small and Medium Business in 2014. Her educational background provides her with a solid foundation in marketing and business management, which she applies in her professional roles.
Internship Experience
Before her full-time roles at Avon, Emilia gained valuable experience as an intern at IDEA Anáhuac from 2008 to 2012 and as an Intern Market Insights NoLA Cluster at Avon from 2011 to 2012. These internships allowed her to develop skills in market analysis and insights, contributing to her understanding of the industry and enhancing her career trajectory.
Skills and Responsibilities
In her current and previous roles, Emilia analyzes risks, costs, trends, and competition as part of her campaign planning responsibilities. She is adept at developing strategies that enhance productivity and has a strong focus on training and mentoring team members. Her analytical skills and strategic thinking contribute to effective campaign planning and execution.