Emma Bates
About Emma Bates
Emma Bates serves as the Training & Integration Lead for Global Marketing Excellence at Avon, where she has worked since 2019. With a background that includes roles at Avon and CHANEL, she specializes in delivering marketing training and managing training platforms for global accessibility.
Current Role at Avon
Emma Bates serves as the Training & Integration Lead for Global Marketing Excellence at Avon, a position she has held since 2019. In this role, she is part of a small team focused on delivering marketing training to Avon associates globally. Emma is responsible for managing an online platform that facilitates training delivery, ensuring that it is accessible and engaging for users worldwide. She also develops and distributes monthly digest emails, quarterly newsletters, and weekly product focuses as part of her marketing communications responsibilities.
Previous Experience at Avon
Emma Bates has extensive experience at Avon, having worked in various roles from 2009 to 2019. She began as a Regional Brand Manager from 2009 to 2016, where she managed brand strategies in Northampton, UK. Following this, she served as the European Associate Brand Manager from 2007 to 2009, and later as the Global Brand Manager from 2016 to 2019. Throughout her tenure, she contributed to multiple marketing initiatives and projects, including leading the Avon True 21 Day Challenge.
Experience at CHANEL and L'Oreal
Before her time at Avon, Emma Bates worked as an Assistant Brand Manager at CHANEL in London for one year from 2006 to 2007. This role provided her with valuable experience in brand management within the luxury sector. Additionally, she completed a marketing internship at L'Oreal in 2005, where she gained foundational knowledge and skills in marketing practices.
Education and Expertise
Emma Bates studied at the University of Nottingham, where she earned a BA Hons in Management Studies with a 2:1 classification from 2001 to 2005. Her educational background has equipped her with the necessary skills and knowledge to excel in her marketing roles. Emma's expertise includes training program management, project management, and marketing communications.