Erika Tagashira
About Erika Tagashira
Erika Tagashira is an E Commerce Digital Strategies Analyst at Avon, where she has worked since 2019. She has a background in marketing and digital media, with previous experience at The Walt Disney Company Brasil and Bourbon Hotels & Resorts.
Work at Avon
Erika Tagashira has been employed at Avon as an E-commerce Digital Strategies Analyst since 2019. In this role, she has focused on implementing strategies to enhance the customer journey and engagement within the e-commerce sector. Her responsibilities include developing and executing product roadmaps aimed at improving digital engagement. Tagashira coordinates with stakeholders to ensure that marketing actions align with commercial calendars, contributing to the overall effectiveness of Avon's marketing initiatives.
Previous Experience in Marketing
Prior to her current position at Avon, Erika Tagashira held various marketing roles at Bourbon Hotels & Resorts. She served as an Analista de Marketing from 2018 to 2019, and as an Assistente de Marketing from 2015 to 2018. Additionally, Tagashira worked as an Auxiliar de Marketing at Bourbon Hotels & Resorts from 2014 to 2015. Her experience also includes a brief tenure at Vinos e Vinos, where she worked as an Estagio de Faturamento for two months in 2014, and as an Auxiliar de Marketing for four months in the same year.
Education and Expertise
Erika Tagashira holds a Bachelor of Business Administration (BBA) degree in International Business/Trade/Commerce from Universidade Presbiteriana Mackenzie, which she completed from 2010 to 2014. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from FGV - Fundação Getulio Vargas, studying from 2018 to 2020. Tagashira specializes in creating and adapting both online and print marketing materials, and she has experience in media planning and content generation across various platforms.
Digital Media Experience
Erika Tagashira began her career in digital media at The Walt Disney Company Brasil, where she worked as Estágio de Digital Media from 2011 to 2013. This two-year role provided her with foundational experience in digital strategies and media planning. Her subsequent positions in marketing have allowed her to further develop her skills in both online and offline content generation, making her well-versed in the dynamics of digital marketing.