Fernanda Magalhaes
About Fernanda Magalhaes
Fernanda Magalhaes is an Innovation & Portfolio Manager at Avon, specializing in the makeup sector. With extensive experience in marketing and product management, she has held various roles at Avon and Grupo Boticário, focusing on brand strategy and category performance.
Current Role at Avon
Fernanda Magalhaes serves as the Innovation & Portfolio Manager for Make Up at Avon. In this capacity, she is responsible for defining the innovation cadence by campaign, brand, and segment to enhance category performance in the makeup sector. She manages and coaches a team of three employees, overseeing the brand strategy plan to monitor and sustain growth in the makeup category. Her role involves influencing global teams through weekly conference calls to tailor portfolio and strategies specifically for the Brazilian market.
Previous Experience at Avon
Fernanda Magalhaes has held multiple positions at Avon, contributing to her extensive experience in marketing. She worked as a Marketing Campaign Manager for Fashion & Home from 2013 to 2015 and as a Marketing Campaign Manager for Fragrances from 2015 to 2017. Additionally, she served as a Senior Marketing Analyst for three months in 2012 and as a Marketing Analyst for ten months in the same year. Her career at Avon began as a Marketing Intern from 2008 to 2009, followed by a role as a Jr Marketing Analyst for Fashion Categories from 2009 to 2012.
Experience at Grupo Boticário
Fernanda Magalhaes worked at Grupo Boticário in various roles related to marketing and product management. She served as a Product Manager for Skin Care & Make Up from 2018 to 2019 and as a Marketing Campaign Planner for Eudora Make Up from 2017 to 2018. Her tenure at Grupo Boticário allowed her to develop skills in campaign planning and product management within the beauty industry.
Education and Qualifications
Fernanda Magalhaes has a strong educational background in marketing. She obtained a Bachelor's degree in Marketing and Advertising from Universidade de Santo Amaro, studying from 2006 to 2009. She furthered her education by earning a Master's degree in Marketing from Escola Superior de Propaganda e Marketing between 2013 and 2015. Additionally, she completed a course in Fashion Digital Marketing in 2019 and studied General English at Sol Schools International in Toronto, Canada, in 2011.
Skills and Market Analysis Expertise
Fernanda Magalhaes utilizes Nielsen and Kantar analysis for market strategy and category management. Her expertise in market analysis supports her role in defining innovative strategies and monitoring category performance. This analytical approach enhances her ability to drive growth within the makeup sector and tailor strategies for the Brazilian market.