Florencia Yanuzzio
About Florencia Yanuzzio
Florencia Yanuzzio serves as the Head of Commercial Communications at Avon for the South Market Group, bringing extensive experience in corporate communications and brand strategy. Her career includes significant roles at Avon, L'Oréal, and Burson-Marsteller, where she developed expertise in influencer strategies, eCommerce branding, and consumer communications.
Current Role at Avon
Florencia Yanuzzio serves as the Head of Commercial Communications at Avon for the South Market Group, a position she has held since 2020. In this role, she is responsible for overseeing consumer and sales communications, which includes managing social media and digital content. She leads the development of paid influencer strategies and consumer activations, ensuring effective brand messaging across various platforms. Additionally, she manages the execution of CRM strategies and sponsorship events, contributing to the overall marketing strategy of Avon in Argentina, Chile, Bolivia, and Uruguay.
Previous Experience at Avon
Florencia Yanuzzio has held multiple roles at Avon prior to her current position. From 2014 to 2019, she worked as the Brand, Advertising & Web Communications Junior Manager for the South Market Group. She was also the PR & Sales Communications Head for the South Market Group from 2011 to 2014. Between 2016 and 2019, she served as the Corporate Communications Manager and Executive Director of Fundación Avon. Her diverse roles at Avon have equipped her with extensive experience in brand communication and corporate social responsibility.
Career Background in Communications
Florencia Yanuzzio has a robust background in corporate communications. She worked at Burson-Marsteller as an Associate from 2002 to 2008, where she gained foundational experience in public relations. Following this, she joined L'Oréal S.A. as the Corporate Communications Manager for five months in 2010 and as the Coordinator of Public Relations and Corporate Communication from 2008 to 2010. Additionally, she served as the Corporate Communications Chief at Belcorp for ten months in 2011. This extensive experience has contributed to her expertise in managing communications strategies across various industries.
Educational Background
Florencia Yanuzzio holds a Licenciatura in Relaciones Públicas e Institucionales from UADE, where she studied from 1998 to 2001. She also completed a Técnico in Periodismo at TEA from 2002 to 2004. In 2012, she furthered her education by completing an Executive Training Program in Corporate Social Responsibility at Universidad de 'San Andrés'. Her educational qualifications have provided her with a strong foundation in communication and public relations.
Achievements in Brand Strategy
Florencia Yanuzzio has developed and implemented a comprehensive 360-degree brand campaign strategy at Avon. She has expertise in handling ADV branding and performance sales for eCommerce, which has enhanced Avon’s market presence. Her strategic leadership in managing consumer and sales communications has played a significant role in the brand's outreach and engagement in the South Market Group.