Franciele Da Rocha Jaeger
About Franciele Da Rocha Jaeger
Franciele Da Rocha Jaeger is a CRM Analyst for Avon in the LATAM region, with a background in digital marketing and customer relationship management. She has previously held positions at various companies, including Ogilvy and Prudential Financial, and has developed CRM strategies utilizing Salesforce for AVON Chile.
Current Role at Avon
Franciele Da Rocha Jaeger serves as a CRM Analyst for the Latin American region at Avon since 2021. In this role, she has focused on integrating Salesforce into the company's CRM operations, enhancing efficiency and data management. Her work involves developing tailored CRM marketing strategies specifically for Avon Chile, utilizing Salesforce to orchestrate these initiatives. This position highlights her expertise in managing customer relationships within a major cosmetics brand in the Latin American market.
Previous Experience in CRM and Marketing
Prior to her current role at Avon, Franciele worked at Pmweb as a Strategic Service professional, specializing in CRM and Digital Marketing from 2019 to 2021. She also held positions at Ogilvy as Atendimento ao cliente for four months in 2017, and at Telecine as an Estagiária de Trade marketing from 2018 to 2019. Her experience spans various aspects of customer service and marketing, contributing to her comprehensive understanding of CRM strategies.
Educational Background
Franciele Da Rocha Jaeger has a solid educational foundation in marketing and advertising. She studied at Universidade Anhembi Morumbi, earning a degree in Publicidade e Propaganda from 2016 to 2020. Additionally, she completed a Técnico in Marketing at Senac Brasil from 2015 to 2016. Most recently, she obtained a Master of Business Administration (MBA) in Inteligência e Gestão do Varejo Omnichannel from ESPM Escola Superior de Propaganda e Marketing in 2022.
Career Development in E-commerce
Franciele began her career in e-commerce and marketing at Perky Shoes, where she worked for eight months in 2014. This initial experience laid the groundwork for her future roles in customer relationship management and digital marketing. Her progression through various positions in reputable companies has equipped her with a diverse skill set in the marketing and CRM sectors.