Gabriela Tondim Masson
About Gabriela Tondim Masson
Gabriela Tondim Masson is a Global Brand Manager at Avon, where she has worked since 2018. With over 11 years of experience in marketing across various sectors, she also founded the NGO Amigos de São Francisco, focusing on the rescue and rehabilitation of domestic animals.
Work at Avon
Gabriela Tondim Masson has been serving as the Global Brand Manager at Avon since 2018. In this role, she oversees brand strategy and marketing initiatives for the company, focusing on enhancing brand visibility and consumer engagement. Her experience in the beauty sector contributes to her understanding of market trends and consumer preferences. Masson’s leadership at Avon emphasizes innovation in product offerings and marketing approaches, aligning with the company's goals in the competitive beauty industry.
Marketing Experience
Gabriela Tondim Masson has over 11 years of experience in marketing consumer goods across various multinational companies. Her career began with internships at Whirlpool Corporation and Johnson & Johnson, where she developed foundational skills in marketing. She progressed through roles at Johnson & Johnson, including a trainee position and later as a marketing assistant. Masson also worked at Pernod Ricard Brasil as a Marketing Coordinator and at The Hershey Company as a Junior Brand Manager, gaining expertise in sectors such as hygiene and beauty, food, and alcoholic beverages.
Education and Expertise
Gabriela Tondim Masson holds a degree in Marketing from Escola Superior de Propaganda e Marketing, where she studied from 2005 to 2008. She furthered her education by obtaining an MBA in Business Management from Fundação Getúlio Vargas between 2010 and 2012. Masson is fluent in English and possesses a Cambridge Certificate in Advanced English (CAE). Her educational background supports her expertise in marketing, branding, public relations, and communication.
Nonprofit Involvement
Gabriela Tondim Masson founded the NGO Amigos de São Francisco, which focuses on the rescue and rehabilitation of domestic animals. In her leadership role, she manages marketing, partnerships, and fundraising efforts for the organization. This initiative reflects her commitment to social causes and her interest in sustainability, aligning with her professional background in marketing and branding.
Personal Interests
Gabriela Tondim Masson enjoys experimenting with new makeup looks and finds comfort in the ritual of applying makeup. She has expressed a preference for a more natural makeup style compared to her younger years when she wore more makeup daily. Additionally, her interests extend to sustainability, social media, and event management, showcasing her diverse engagement beyond her professional responsibilities.