Geovanna Morcelli
About Geovanna Morcelli
Geovanna Morcelli serves as the Head of Copy at Avon, where she has worked since 2021. With a background in journalism and extensive experience in branded content, she excels in creating effective marketing messages and team leadership.
Work at Avon
Geovanna Morcelli currently serves as Coordenadora de Texto - Head of Copy at Avon, a position she has held since 2021. In this role, she is responsible for overseeing copywriting and content strategies. Prior to this, she worked at Avon as Supervisora de texto e revisão - Copywriter from 2017 to 2021, where she contributed to various marketing and branding initiatives. Her experience at Avon spans a total of four years, during which she has developed a strong understanding of the beauty industry and consumer engagement.
Education and Expertise
Geovanna Morcelli studied at Universidade Estadual de Londrina, where she earned a degree in Comunicação Social with a focus on Jornalismo from 2002 to 2005. She furthered her education at Universidade Anhembi Morumbi, completing a Pós-graduação in Jornalismo de Moda e Estilo de Vida from 2006 to 2007. Her academic background provides a solid foundation for her extensive career in content creation and copywriting, particularly in the beauty sector.
Background
Geovanna Morcelli has a diverse professional background in the media and beauty industries. She began her career at UOL, where she held various positions from 2006 to 2014, including Redatora and Editora-assistente de Beleza em UOL Mulher. She later worked at Trip Editora as Editora-chefe de texto do núcleo Natura from 2015 to 2016. Her experience also includes roles at Tailor Media - Branded Content and Lamparina Web Content, showcasing her adaptability and expertise in branded content.
Achievements
Throughout her career, Geovanna Morcelli has demonstrated strong skills in creating 'hard sell' messages in branded content. She has a collaborative profile that enables her to work effectively under pressure and meet project deadlines. Her leadership capabilities are evident in her experience managing and building teams. Additionally, her fluency in English enhances her communication skills in diverse work environments.