Gislene Silva
About Gislene Silva
Gislene Silva is a Sales Manager at Avon, where she has worked since 2015, overseeing the productivity of multiple stores and sales points in São Paulo, Brazil. She has a background in sales management and marketing, with experience in leading large teams and executing strategic initiatives to enhance brand positioning.
Work at Avon
Gislene Silva has been working at Avon as Gerente de Vendas since 2015, accumulating nine years of experience in this role. Based in São Paulo, Brazil, she oversees the productivity and merchandising of five stores and ten sales points in São Paulo and surrounding regions. Her responsibilities include managing a team of approximately 4,000 representatives, supported by 11 team leaders, specifically in the cosmetics sales sector. Gislene has played a significant role in the installation and opening of new stores, providing essential support to the sales department.
Previous Experience in Sales Management
Before joining Avon, Gislene Silva worked at Csu Cardsystem as Coordenadora de Vendas from 2009 to 2011 for two years. She then transitioned to SKY Brasil, where she served as Supervisora de Vendas Externas from 2012 to 2014 for another two years. In these roles, she developed her skills in sales management and team coordination, contributing to her expertise in driving sales performance and team motivation.
Education and Expertise
Gislene Silva studied at Unidrummond, where she completed a specialization in Vendas, Merchandising e Marketing, achieving her degree in July 2021 after two years of study from 2019 to 2021. Additionally, she attended Fundação Getulio Vargas, where she focused on Técnicas de Vendas and completed a course in Gestão de Força de Vendas in 2020, which lasted for 11 months. Her educational background supports her extensive experience in sales and marketing strategies.
Strategic Marketing Initiatives
In her role at Avon, Gislene Silva has developed and executed strategic marketing plans aimed at enhancing market share and brand positioning for Natura & Co. She has created incentive campaigns for field leaders to boost sales performance and motivation. Furthermore, she coordinates bi-weekly sales campaigns and digital media initiatives to drive sales growth, showcasing her ability to integrate marketing strategies with sales objectives.
Digital Media and eCommerce Management
Gislene has implemented digital media strategies and managed eCommerce platforms to enhance sales and customer engagement. She has conducted geographic studies to identify potential areas for business expansion and improve regional performance. Her efforts also include engaging in client prospection and loyalty-building, as well as the opening of new online partner stores, demonstrating her commitment to expanding business opportunities.