Gita Parekh
About Gita Parekh
Gita Parekh is a Senior Digital Trading Merchandiser at Avon, where she has worked since 2019. She has extensive experience in merchandising, having held positions at companies such as George at Asda, Claire's, Halfords, and Joules.
Work at Avon
Gita Parekh has been employed at Avon since 2019, serving as a Senior Digital Trading Merchandiser. In this role, she focuses on enhancing the digital merchandising strategies to optimize online sales and improve customer engagement. Her experience in digital trading has contributed to the company's efforts in adapting to the evolving e-commerce landscape.
Previous Experience in Merchandising
Before joining Avon, Gita Parekh held several positions in merchandising across various companies. She worked at George at Asda as a Merchandiser from 2017 to 2018. Prior to that, she was a Global Junior Merchandiser at Claire's in Chicago, Illinois, from 2015 to 2016. Additionally, she served as Digital Merchandising & Marketplace Manager at Halfords from 2018 to 2019, and as European Associate Merchandiser at Claire's in Birmingham from 2012 to 2015. Her early career included a role as a Trainee Merchandiser at Joules from 2010 to 2012.
Education and Expertise
Gita Parekh earned her Bachelor of Science (BSc) degree in Psychology from the University of Leicester, where she studied from 2007 to 2010. This educational background provides her with insights into consumer behavior, which is beneficial in her merchandising roles. Her expertise spans digital trading, global merchandising, and marketplace management.
Career Timeline
Gita Parekh's career in merchandising spans over a decade, beginning with her role as a Trainee Merchandiser at Joules from 2010 to 2012. She then progressed to various merchandising roles, including European Associate Merchandiser at Claire's, where she worked for three years. Afterward, she took on the position of Global Junior Merchandiser at Claire's in Chicago, followed by a year at Halfords as Digital Merchandising & Marketplace Manager. Her current position at Avon as Senior Digital Trading Merchandiser has been held since 2019.